"Rather than take a chance of it getting out in the market and going stale and consumers having a bad experience, we decided to make the hard decision and eat a lot of product, just to make sure consumers didn't get stale product and have a bad Truly," he said.īoston Beer reported a net loss of $58.4 million, or $4.76 per share, for the quarter ended September 25, which the company said was the result of an "unexpected rapid slowdown" in the hard seltzer category.
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